BBH India's new campaign asks, 'Do You Vespa?'?blur=25

The campaign focuses on picking Vespa riders who stand out from a crowd against the grey backdrop of urban city life, much like the colourful and iconic Vespa itself

exchange4media Staff Jun 27, 2014 7:59 AM

It was essential to ‘unscooter’ Vespa: MV Krishna?blur=25

Piaggio India’s VP – Mktg (Two-Wheelers) shares how the Vespa DNA has been transformed into an iconic timeless classic with a contemporary touch

Synjini Nandi Mar 7, 2013 3:06 AM

Is digital a better advertising launch pad??blur=25

Cost effective, two-way dialogue, wider reach – the benefits of launching a campaign first on digital are many. Few smart companies have realised this

Twishy Nov 7, 2012 7:11 PM

MediaCom rides Piaggio in India?blur=25

As Piaggio gears to get Vespa on the road, the auto company has appointed MediaCom as its media and digital agency

Suraj Ramnath Apr 30, 2012 1:09 AM