Rajesh Jain, Founder & Managing Director, Netcore spells out how to create a Velvet Rope Marketing (VRM) experience for consumers

exchange4media Staff Jun 25, 2020 8:58 AM


The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

exchange4media Staff Apr 21, 2018 10:04 AM

ZEEL launches its new music label 'Zee Music Company'?blur=25

The label has already acquired the music rights to the upcoming film ‘Holiday’ and plans to acquire the music rights of over 20 major motion pictures in the financial year 2014-15.

exchange4media Staff Apr 1, 2014 8:05 AM

An idea makes an entrepreneur, not money: CavinKare's CK Ranganathan?blur=25

Though the importance of money can't be sidelined, it's the idea that gets one to create a product in the market that no one has yet created, says the Chairman & MD of CavinKare

Deepa Balasubramanian Oct 15, 2013 7:42 AM