Suruchi Jajoo?blur=25

Prior to this role Jajoo was working as Director of Strategic Initiatives, Gutenberg LLC.

Ruhail Amin May 22, 2019 9:43 AM


The homegrown social network has launched its first digital campaign with the tagline #TrulySwadeshi

exchange4media Staff Aug 25, 2017 7:54 AM


The offline expansion marks the next phase of growth for the brand as well as deeper engagement with customers

exchange4media Staff Jul 8, 2017 3:10 PM

The entry of IKEA will be good for the category, whether it will be good for us, we don’t know: Sanjay Gupta, Urban Ladder?blur=25

Urban Ladder has announced plans to open offline stores and also list on e-commerce portals such as Flipkart and Amazon

Sarmistha Neogy Oct 27, 2016 8:08 AM

Urban Ladder strengthens brand identity to win new distribution channels?blur=25

The new logo depicts the four walls of an empty room, brimming with possibilities

exchange4media Staff Oct 26, 2016 3:38 PM

Is Ikea's entry to the $20 billion furniture industry a worry for Indian furniture online players??blur=25

IKEA, the Swedish furniture giant is all set to lay its foundation stone for its first store in Hyderabad on August 11 and will open its doors to the customers next year. The big question is

exchange4media Staff Jul 20, 2016 8:03 AM

Online furniture sales to reach $700 million by 2020, Urban Ladder & Pepperfry lead the way?blur=25

The online furniture market, projected at $130 million, is expected to grow with a CAGR of 75 per cent and reach the $700 million mark by 2020. A look at how the frontrunners in online furniture space like Pepperfry and Urban Ladder are scoring

exchange4media Staff Mar 21, 2016 8:22 AM

Urban Ladder appoints Sanjay Gupta as CMO?blur=25

Sanjay was previously with Accenture, Purple Squirrel Consulting and Marico.

exchange4media Staff Feb 4, 2016 4:21 PM

Urban Ladder appoints Sanjay Gupta as CMO?blur=25

Sanjay was previously with Accenture, Purple Squirrel Consulting and Marico.

exchange4media Staff Feb 3, 2016 4:26 PM

Vistara, Lufthansa, Urban Ladder, Microsoft take the digital route this Diwali?blur=25

Top brands across industries have gone big on the digital medium. While some brands have launched contest-driven contests, others have sent out a strong message on the occasion of Diwali

Sarmistha Neogy Nov 13, 2015 8:49 AM

S-Group Insights: Amazon top ecommerce advertiser in Q3'15 with 275% ad volume growth?blur=25

Even the exclusive product online shopping advertisers like Lenskart and Urban Ladder are among the top advertisers. New niche advertisers contribute 11% of ads volume on TV in 2015, and have been mounting up their position among top advertisers in Q3'15

exchange4media Staff Oct 27, 2015 8:22 AM

Urban Ladder partners with Vizury to gain insights into TV advertising?blur=25

Vizury’s TV Analytics solution determines the spike in website traffic and the period of impact for every ad slot across multiple channels, helping Urban Ladder identify and profile potential customers

exchange4media Staff Sep 9, 2015 11:32 AM

We’ve won new business worth over Rs 500 crore this year: Debraj Tripathy?blur=25

"What is more heartening is that about 35% of the Rs 500 crore worth of new business billing is in the digital space," says MediaCom's MD Debraj Tripathy, as he promises to make announcements of 'significant large' business wins in the next couple of weeks...

Priyanka Mehra Aug 5, 2015 9:27 AM

MediaCom wins Urban Ladder's media mandate?blur=25

Urban Ladder is an online furniture company launched in 2012 and their marketing was done primarily through digital media

exchange4media Staff Jan 29, 2015 8:26 AM

 Urban Ladder brings in Manu Prasad as Director of Brand Marketing?blur=25

Prasad’s past experience include stints at GroupM, Myntra.com and the Times Group

exchange4media Staff Nov 5, 2014 1:08 PM

What makes digital marketing click for e-commerce??blur=25

While sectors like FMCG, BFSI & automobiles are just testing the waters with digital advertising, e-commerce players are spending vast chunks of their marketing budget on the medium

Sonam Gulati Mar 13, 2014 9:01 AM