The Japanese apparel major had, in January, invited agencies to pitch for its media business

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Partnership kicks off with the launch of a new campaign with the cricketer

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The mandate is currently with Mindshare, which came on board in 2019 when the brand entered India

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Nidhi Rastogi, Head of Marketing at Uniqlo India, shares with e4m the strategy behind opening a new Mumbai store, consumer behaviour shifts, new clothing categories and more

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