As cross-screen metrics promise clarity, the real impact may lie in how budgets are justified, priced and redistributed, say industry players

Anuja Jain Mar 23, 2026 9:22 AM

Shashi Sinha, CEO, IPG Mediabrands India, engaged in an insightful chat with e4m Editor Tasmayee Laha Roy on a balanced media mix, concerns about transparency in the digital space and much more

e4m Staff Nov 11, 2024 3:57 PM

With privacy concerns addressed, e4m has learnt that leading agencies have begun testing the software, which has been developed by a Mumbai-based firm

Kanchan Srivastava Jul 22, 2024 9:11 AM

OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario

Noel Dsouza Sep 28, 2020 8:35 AM

In the current COVID economic scenario, brands will be able to leverage the unified measurement system in the OOH ecosystem to a large extent, point out experts

Noel Dsouza Jul 6, 2020 8:34 AM