As digital-first brands hit scale, the next growth challenge may lie beyond the screen, pushing stores from optional to strategic

Sandhi Sarun Oct 7, 2026 9:09 AM

As  Kusha Kapila turns 37, we look at the journey of this creator-turned-actor-entrepreneur

e4m Staff Sep 19, 2026 8:46 AM

Industry leaders discussed how influencer marketing is moving beyond follower counts and vanity metrics towards relevance, attribution and measurable business outcomes

e4m Staff Sep 11, 2026 2:16 PM

Underneat’s funding comes amid sustained investor interest in consumer brands within India’s expanding innerwear and shapewear market

Vaishnavi Deshpande Dec 22, 2025 2:05 PM

With these wins, Moshi Moshi further strengthens its portfolio across the lifestyle, digital-first, and consumer brand segments

e4m Staff Nov 6, 2025 12:34 PM