Debabrata Mukherjee?blur=25

Debabrata Mukherjee, CMO, UB Group, shares more on how the brand managed to stay relevant throughout the lockdown and now during the IPL

Neeta Nair Oct 27, 2020 9:04 AM

Ad spend through mobile to reach 10% by 2015, say experts?blur=25

At present, mobile-based mktg is around 3% of the total mktg budget & only the business made by the channel will decide the acceptance of such advtg among the Indian audience, say experts

Ankur Gaurav Sep 7, 2013 9:43 AM

Heineken bullish on digital marketing?blur=25

UB Group’s beer brand, Heineken is set to invest almost 15 per cent of its marketing budget on digital and social media platforms in the next quarter

Rahul Dubey Mar 16, 2012 8:21 AM