While JioStar reported strong subscription growth across digital and TV, along with record digital advertising revenues driven by CTV, the gains were offset by continued softness in linear TV advtg

Aditi Gupta Apr 27, 2026 9:19 AM

Industry voices are divided on whether GST cuts have translated into higher TV ad revenues or merely acted as a confidence catalyst for brands that were already gearing up for the festive quarter

Aditi Gupta Nov 26, 2025 9:01 AM

Instead of depending on television alone, Zee is now building what it calls “complete customized solutions” for advertisers that go beyond just selling airtime

Aditi Gupta Jul 18, 2025 4:33 PM

Despite spending on IPL, elections and the T20 World Cup, brands will still have budget allocations for the festive months, share industry experts

Aditi Gupta Jul 1, 2024 8:59 AM

Experts say that sports shifting from TV to digital caused a major dip in TV ad revenue in 2023; however, polls, IPL and the World Cup have renewed hopes for the industry

Aditi Gupta Mar 12, 2024 9:07 AM

According to the 2nd edition of the report “The Changing Landscape of Indian Television”, addressable advertising is set to surpass 13% of total TV ad revenues in India by 2025

e4m Staff Feb 27, 2024 1:37 PM

Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts

Aditi Gupta Nov 28, 2023 9:00 AM

Industry experts cite split in IPL media rights, channels exiting FTA & inflationary pressures as factors for cut in TV ad spends; H2 likely to be better off with festive season and cricket World Cup

Aditi Gupta Jul 24, 2023 8:43 AM