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Aura Farming: The meme dance that's powering global brand collabs and Gen Z cool

Aura Farming - Rayyan Arkan Dhika?blur=25

In July, a deadpan canoe dance by a 11-year-old went viral in India, drawing 12M+ views and sparking brand collabs

Shalinee Mishra Aug 9, 2025 10:14 AM