travel-marketing

The trip begins on the feed, not the search bar: Pallavi Saxena, Cleartrip CMRO

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Cleartrip CMRO Pallavi Saxena highlights the growing role of social media in travel discovery, arguing that Indian travel marketing is yet to fully tap its biggest opportunity

Anuja Jain Jun 25, 2026 9:20 AM

Performance over presence: Travel brands rethink media strategy for peak season

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Travel brands are allocating a larger share of budgets to search, programmatic and app-based channels, where user intent signals can be leveraged to deliver targeted messaging

Sunidhi Vijay Apr 30, 2026 8:10 AM