The independent Digital Marketing agency will also offer a one-day leave for recuperation

exchange4media Staff Apr 8, 2021 10:26 AM


Tonic Worldwide’s HI+AI insight division ‘GIPSI’ shares Diwali 2020 profiles with insights and implications for marketers’ quick reference

exchange4media Staff Nov 13, 2020 2:22 PM


The new offering is an extension of the already existing video content division ‘TWIP’

exchange4media Staff Jul 2, 2020 10:58 AM


Anjali Malthankar, National Strategy Director, Tominc Worldwide on the genesis of the all-new research division called ‘Gipsi’, what type of clients it is poised to appeal to and more

Misbaah Mansuri Sep 7, 2018 8:54 AM

Instagram Logo?blur=25

As the user base grows to 800 million with 500 million monthly active users, Instagram is surely becoming a favourite with brands and advertisers

Ronald Menezes Sep 29, 2017 7:22 AM


Tonic 2.0’s focal approach includes crafting ideas out of human-centric experiences

exchange4media Staff Sep 2, 2017 3:45 PM

Tonic Media awarded with digital mandate of

The mandate will include social media strategy, content marketing and creative strategy across platforms. With this win, Tonic has strengthened its portfolio in the real estate segment

exchange4media Staff Dec 2, 2016 12:01 PM

Tonic Media wins digital duties for Spherehot?blur=25

Tonic Media will be developing the brand's digital communication strategy, creative and media duties, as well as manage its brand's social media presence

exchange4media Staff Nov 15, 2016 2:36 PM

Mindshare India leads ICMA shortlist?blur=25

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

exchange4media Staff Aug 25, 2016 8:29 AM

Tonic Media expands its digital footprint in South India, appoints Tomu Jacob as Business Head?blur=25

The new location will diversify the agency’s services to South India thus amplifying its range of digital and social marketing capabilities

exchange4media Staff Dec 5, 2015 8:45 AM

Tonic Media appoints Vijeeth Shetty as the New Initiatives Head?blur=25

In this new role he will lead new initiatives that include InvenTonic -- a dedicated practice that partners startups and venture capital funds to accelerate growth

exchange4media Staff Jul 29, 2015 4:39 PM

Google Mobilegeddon to websites: Be mobile-friendly or be left behind ?blur=25

Google’s new algorithm is designed to improve mobile search by giving more weightage to mobile-friendly web pages. Google has stated, in no uncertain terms, that a page is “either mobile-friendly or not”; there are no grey areas and no degrees of ‘friendliness’

Abhinn Shreshtha Apr 29, 2015 8:01 AM

Tonic Media appoints Mahesh Narayanan to its Advisory Board?blur=25

Narayanan was formerly with Google India, serving as Country Head, Mobile

exchange4media Staff Dec 16, 2014 8:06 AM

eBay India celebrates its 9th birthday with a Way Too Fab birthday bash?blur=25

The e-commerce website has rolled out a nine-day extravaganza, starting March 12, wherein consumers can get great deals on popular gadget & lifestyle categories, besides lining up a host of contests

exchange4media Staff Mar 13, 2014 12:30 PM

How Facebook got its mobile strategy right??blur=25

With 41% revenues generated through mobile ads, Facebook has been able to monetise this space well. exchange4media takes a look at the takeaways for marketers from this success

Saloni Surti Aug 22, 2013 8:07 AM

Using social for business? Avoid these rookie mistakes...?blur=25

No content strategy, relying on likes, expecting overnight success & believing social is cheap are few blunders marketers cannot afford to make

Saloni Surti Apr 24, 2013 8:32 PM

Top three tips for SEO every brand must follow?blur=25

The better the results from organic search, the less you need to spend online in other mediums. So, what are the most important things to keep in mind?

Gopal Sathe Apr 13, 2011 8:46 AM