Google KantarTNS?blur=25

‘The Drive to Decide 2018’ report by Google and Kantar TNS found that video, search and brand/dealer websites are the key digital touchpoints which are crucial to influencing the car buyer's decision

exchange4media Staff Jan 31, 2019 3:28 PM

Social media plays key role in strategy development for brands: TNS Study?blur=25

According to the study, businesses are using a variety of sources to inform their marketing strategy; however insights gathered through social media monitoring have finally overtaken more traditional metrics such as market share data and brand tracking to become the most popular component used by marketers

exchange4media Staff Aug 20, 2016 7:49 AM

WPP to acquire creative & research agency from MCS Holding in Mongolia?blur=25

The deal marks WPP's first acquisition in Mongolia, with the group now operating in 111 countries. Following the acquisition, the agency will be renamed Y&R Mongolia; its market research business will be affiliated to WPP's global research consultancy TNS

exchange4media Staff Sep 20, 2014 1:19 PM

TNS ropes in Anjali Puri to beef up its global qualitative practice?blur=25

She has held a number of regional positions since joining TNS in 2010, and most recently served as Managing Director for TNS Qualitative in Asia-Pacific

exchange4media Staff Feb 10, 2014 5:25 PM

Most brand advertising must talk to women?blur=25

This ensures they are pre-decided on brand before entering the store, says a shopper behaviour study by IIM-A, TNS, KiE Square & OgilvyAction

Twishy Feb 12, 2013 7:47 PM

Interest in online shopping grew 128% in 2012: Google?blur=25

In comparison, growth in interest from consumers for online shopping in India was only 40% in the year 2010 – 2011

exchange4media Staff Jan 29, 2013 7:05 PM

India second only to US in number of affluent households: TNS study?blur=25

TNS’ Global Affluent Investor study reveals a chequered picture of world affluence. While the US still ranks as the world’s most prosperous country, the study reveals that the emerging economies of India and China have overtaken many European countries in this measure of consumer wealth.

exchange4media Staff Oct 7, 2011 8:38 AM