Magazine ads are the most influential: Sam Balsara?blur=25

Magazines talk to super influencers, hence are the most influential advtg mediums, said the Chairman & MD of Madison World, adding that unlike television, magazines cater to segmented audiences

Ankur Gaurav Feb 26, 2014 9:29 AM

Vivid: Print Newsweek’s closure raises questions?blur=25

Journalists fear that Newsweek turning all-online may send wrong signals to profit-seeking publishers, says Annurag Batra of exchange4media

Annurag Batra Dec 17, 2012 7:16 PM