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India’s ad spend to cross Rs 1.8 lakh crore this year; retail media growing fastest: TYNY

TYNY Report?blur=25

Retail media may cross Rs 30,000 Cr in 2026, capturing 15.0% of total ad revenue, linear TV viewership likely to fall at a mid-single-digit rate, says report

e4m Staff Dec 8, 2025 8:20 AM