third-wave

Gen Z’s identity economy: Why consumption is now self-curation

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Market analysts say GenZ consumers are now co-creators of culture; brands are catering to their values and aspirations, and this reflects in the media mix

Sunidhi Vijay Aug 18, 2025 8:23 AM

Akshat Arora appointed Marketing Director at Third Wave Coffee

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Prior to this, Akshat Arora was with Tim Hortons India as Head - Marketing & Product

e4m Desk Jan 21, 2025 12:59 PM

'I hope to inspire a shift from “selling stories” to creating meaningful conversations'

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Mitali Jain, Assistant Manager – PR, Third Wave Coffee talks about her win, inspiration, passion for the industry, and future goals

e4m Staff Dec 10, 2024 6:39 PM

Third Wave Coffee marks 8 years of creative journeys fueled by coffee

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The brand has released a digital film for the 'Inspiring Indian Crea8ors' campaign

e4m Staff Oct 18, 2024 1:52 PM

Escapism or reality: Will advertising confront Covid this time?

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Pandemic-centric ads inevitable in 2022 but brands need to be balanced in approach, opine industry experts

Mansi Sharma Jan 11, 2022 9:10 AM