This unique solution precedes the need for cookie syncing that enables targeting, retargeting, behavioral attribution and other critical benefits to advertisers and publishers

exchange4media Staff May 4, 2021 2:48 PM


Jason Barnes, Chief Revenue Officer, APAC at PubMatic, says that privacy restrictions by tech giants are being further complicated by regulators throwing additional challenges at targeted advertising

exchange4media Staff May 4, 2021 8:47 AM


Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies

exchange4media Staff Apr 30, 2021 5:45 PM


Industry experts say this could be an opportunity for marketers and publishers to look for an alternative to the walled gardens

Javed Farooqui Mar 22, 2021 8:50 AM


Instead, Google web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers

exchange4media Staff Mar 3, 2021 7:45 PM