Sequoia India leads US$7.5M investment in 90 Seconds

The round, supported by SKY TV NZ, Airtree Ventures, Beenext and Fotolia.com will accelerate 90 Seconds’ global expansion as the market leader in clou...

Big brands stay wary of Pro Kabaddi League sponsorships

While big names are yet to sponsor the League, it has managed to rope in smaller brands like Dogspot.in and Lenskart. As per experts, the undefined v...

RB initiates creative review for Finish, Air Wick & Clearasil brands

The brands are currently supported by Havas WW, who will be part of the pitch process. RB wants to explore new sources of creativity, including potent...

Critical purpose can drive a brand's ability to generate unprompted choice: Tjaco Walvis

According to the Managing Partner of THEY, brands need to follow three crucial laws – distinct relevance, coherence & participation in order to acquir...

Stage set for the Mumbai leg of exchange4media Conclave

The 13th edition of exchange4media Group’s flagship conference will be held in Mumbai today. Its stellar speaker line-up will delve into shifting medi...

Spotlight on shifting media mindset @exchange4media Conclave to be held on Nov 25

With a speaker line-up that comprises some of the best minds in the business, both globally and in India, the Mumbai Leg of the Conclave will delve in...

HT rolls out 'You Read, They Learn' education drive in Mumbai

The initiative in Mumbai was launched with printing of Early Learning Textbooks in HT's Mumbai edition on Aug 27, which the readers could cut out & sh...

HT celebrating joy of sending kids to school

‘You Read, They Learn’ campaign has helped send 6,006 children to school so far in Delhi-NCR. HT Media plans to expand this campaign to other cities s...

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