the-expert-perspective

From Press Releases to Machine-Ready PR: What’s Changing

Isha Mathur | Apollo Health & Lifestyle Ltd.?blur=25

Isha Mathur, Lead – PR & Comms at Apollo Health and Lifestyle, explains the evolving PR landscape and how professionals can adapt to a new era shaped by technology

Isha Mathur Apr 16, 2026 5:11 PM

A New Era of Influencer Marketing: Authenticity, Relevance and Transparency Lead

Sherin Varghese, Burson?blur=25

Sherin Varghese, Senior Director, Burson Genesis, on the evolving influencer marketing landscape and why authenticity, relevance and transparency matter today

Sherin Varghese Feb 6, 2026 1:47 PM

Measuring PR effectiveness: Integrating data analytics in communications

Nitisha Anand, VP–Brand Strategy, Skyways Group?blur=25

Nitisha Anand, VP–Brand Strategy, Skyways Group on building measurable PR strategies that strengthen reputation and brand impact

Nitisha Anand Jan 16, 2026 5:12 PM

"Burson will lead with a collaborative model where AI supports and human judgment leads"

Deepshikha Dharmaraj?blur=25

Deepshikha Dharmaraj, CEO, Burson Group India shares the defining moments of 2025, learnings and vision for 2026

Deepshikha Dharmaraj Dec 8, 2025 5:14 PM