tata-global-beverages
Sonia Serrao

Prior to this, Serrao led the media planning and buying function globally for Tata Global Beverages

exchange4media Staff Sep 13, 2019 8:10 AM

Pitch Brand Talk 2019

This year Pitch BrandTalk Conference 2019 celebrates iconic brands of India with stalwarts of the advertising and marketing industry

exchange4media Staff Jul 10, 2019 8:56 AM

Swiggy

Swiggy also offers brands the opportunity to connect with its consumers by offering brand samples to its customer base

Simran Sabherwal Mar 25, 2019 8:45 AM

Landor panel discussion

An event hosted by Landor and chaired by Nick Foley, Regional President of Landor SEAPJ, shed light on the role that brands can play in weeding out gender stereotypes

exchange4media Staff Dec 3, 2018 8:45 AM

Wavemaker India

The mandate includes building the social media profile, developing a social media strategy and strengthening Tata Global Beverages’ position in the category

exchange4media Staff Jun 26, 2018 6:06 PM

Tata Global Beverages’ new campaign ‘Get Andar se Clean and Bahar se Active’ highlights the product’s USP as an enabler of a healthy lifestyle in a creative manner

exchange4media Staff Mar 28, 2018 2:06 PM

Champions of Tomorrow winners

The grand finale of ‘Champions of Tomorrow’ conducted by Tata Tea Jaago Re 2.0 in association with Athletics Federation of India (AFI) concluded today in Delhi and 12 winners were selected for an eight-day training programme in UK

exchange4media Staff Feb 23, 2018 2:44 PM

From issues related to corruption, elections, women empowerment and now creating future champions, ‘Tata Tea's Jaago Re’ campaign has given brand messaging and social responsibility a new meaning for over a decade now

Ruhail Amin Feb 23, 2018 9:00 AM

Hopes to instil positive change in the areas of women’s safety and lack of sports culture in the country

exchange4media Staff Feb 16, 2018 1:50 PM

Sourav Ganguly is the face of Tetley Super Green

Tata Global Beverages introduces India to its first “vitamin enhanced” green teas with a light-hearted, fun, relatable campaign

exchange4media Staff Feb 9, 2017 4:36 PM

Tata Global Beverages initiates Multi-country Media review

The Tata Global Beverages umbrella includes branded natural beverages - tea, coffee and water

Priyanka Mehra Nov 22, 2016 8:59 AM

Tata releases a 10-Point Women's Manifesto ahead of the General Elections

The 'Voice of 49 per cent' women's manifesto is the outcome of the 'Power of 49' campaign. This entire campaign is powered by Maxus

exchange4media Staff Mar 24, 2014 8:31 AM

Maxus and Tata Tea tap the power of 49, pre-General Elections

Using the collective power of influencers beyond endorsements in bringing women issues to the forefront, facilitating their debates with politicians, Maxus and Tata Tea aim to create an informed female electorate

exchange4media Staff Feb 17, 2014 8:31 AM

Making media work for marketers

IMPACT Media Conversations, presented by exchange4media & GroupM, threw light on choosing the right communication medium for effective reach

Deepa Balasubramanian May 23, 2013 12:11 AM

Tata Tea awards media biz to Maxus India

The account size is estimated to be Rs 50 crore. Madison Media Group is the incumbent on the account

Priyanka Mehra Feb 20, 2013 9:13 PM

Tata Tea awards media biz to Maxus India

The account size is estimated to be Rs 50 crore. Madison Media Group is the incumbent on the account

Priyanka Mehra Feb 20, 2013 8:52 PM

NourishCo appoints Taproot + Dentsu

The win comes on the back of a multi-agency pitch. Taproot and Dentsu Marcom will be handling the creatives for all three brands of NourishCo

exchange4media Staff Dec 12, 2012 7:18 PM

NourishCo appoints Taproot + Dentsu Marcom combine

The win comes on the back of a multi-agency pitch. Taproot and Dentsu Marcom will be handling the creatives for all three brands of NourishCo

exchange4media Staff Dec 11, 2012 6:31 PM

Starbucks enters India in JV with Tata

The 50/50 joint venture, named Tata Starbucks Ltd, will own and operate Starbucks Cafes in India & will be branded as Starbucks Coffee ‘A Tata Alliance’

Rahul Dubey Jan 31, 2012 7:20 AM

NourishCo appoints Mindshare as media AOR

Mindshare, the flagship media agency of GroupM, has won the media duties of NourishCo, a joint venture between PepsiCo and Tata Global Beverages. Dialogue Factory will lead this client relationship with Mindshare.

Nitin Pandey Jun 17, 2011 8:24 AM