tam-report
As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season
Chehneet Kaur May 14, 2026 8:55 AM
FMCG brands dominate television advertising, while digital-first categories and ecommerce brands rise fast
During IPL 18, there was a 2% increase in the volume share of ads endorsed by celebrities compared to the previous season
Maruti Suzuki emerged as the top advertiser in 2024, followed by Hero Motorcorp and Honda Motorcycle & Scooter India