sunscreen
These new-age filters remain stable, ensuring consistent and reliable sun protection throughout the day
NATIVE CONTENT May 14, 2026 12:49 PM
From UV-fading walls in Rajasthan to trolls meeting their celebrity targets, this week's ads prove Indian advertising is having a very good moment
Aryendra Khan Apr 18, 2026 8:39 AM
Once an occasional beach purchase, it is now an everyday skincare essential, with brands competing for consumer trust. Industry experts note a shift toward substantiated claims amid rising scrutiny
Shalinee Mishra Mar 17, 2026 8:45 AM
Lakmé India highlights new BIS rules requiring in-vivo SPF testing, following recent debates over sunscreen efficacy and labelling, marking its first major awareness campaign
Soumya Gawri Nov 7, 2025 8:25 AM
A volatile mix of heightened consumer awareness, performance-centric storytelling and a whole lot of marketing muscle is what is fuelling the summer skincare war, say experts
Soumya Gawri and Sunidhi Vijay Apr 17, 2025 9:01 AM
The brand film has a playful and youthful treatment which is designed to appeal to Gen Z and millennial audiences