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Subrat Kar, Vidooly?blur=25

As online video analytics startup Vidooly completes 5 years, Kar, Co-Counder & Chief Executive Officer, speaks to us about transforming the marketing space, future of the company & more

Anjali Thakur Sep 9, 2019 8:05 AM

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Weekends with Subrat Kar, CEO & Co-Founder, Vidooly, seem like a lesson in work-life balance, mastering skills and indulging in leisure all at once

Apeksha Mishra Aug 25, 2018 9:32 AM

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LinkedIn's biggest business in India is talent solutions, says the Country Manager, India & Head, Intl Product

Apeksha Mishra Jul 25, 2018 8:58 AM

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Subrat Kar, co-founder and CEO, talked about how Vidooly is going to get more penetration from the market in online video content in 2018

Anam Khan Mar 1, 2018 8:55 AM

Indian digital content creators relatively unaffected following YouTube fiasco: Experts?blur=25

The fallout of YouTube with advertisers has been especially problematic for content creators. However, the effect in India seems to have been muted, feel experts

Abhinn Shreshtha Apr 12, 2017 8:10 AM

Are Indian advertisers ready to combat Methbot??blur=25

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Abhinna Shreshtha Jan 18, 2017 8:11 AM

Is Adobe's acquisition of TubeMogul a sign of maturing video advertising space??blur=25

TubeMogul’s acquisition and subsequent integration to the Adobe Marketing Cloud will create the first end-to-end independent advertising and data management solution across TV and digital formats

Abhinn Shreshtha Nov 15, 2016 8:14 AM

Why India ranks lowest in Asia Pacific in video ad viewability??blur=25

A new report on viewability of video ads released by Google shows that India still lags behind countries like Japan , Australia, South Korea and others when it comes to viewability.

Abhinn Shreshtha Jul 19, 2016 7:55 AM

Is short format content the way forward for digital video??blur=25

As YouTube launches six second ads, the argument over long and short format content looks set to re-ignite

Abhinn Shreshtha Jul 13, 2016 7:48 AM