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Amazon Ads' Kapil Sharma: Digital-first brands must break ‘inverted funnel trap’ to scale

Kapil Sharma: Digital-First Brands Must Evolve Beyond Performance Ads?blur=25

At e4m D2C Summit 5.0, the Director of Amazon Ads made the case for full-funnel marketing over search-led discovery alone, citing WARC and Kantar data on brand growth

e4m Staff Sep 16, 2026 11:19 AM

Brands build structured digital journeys - from discovery to purchase

Brands build structured digital journeys - from discovery to purchase?blur=25

Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase

Sunidhi Vijay Mar 17, 2026 8:34 AM