streaming-video

Brands build structured digital journeys - from discovery to purchase

Brands build structured digital journeys - from discovery to purchase?blur=25

Marketers note brands are integrating touchpoints to ensure consumers get the right message at the right stage of decision-making; multiple channels orchestrate discovery, evaluation and purchase

Sunidhi Vijay Mar 17, 2026 8:34 AM

India's streaming OTT video market to touch $7 billion revenues by 2027: Report

OTT?blur=25

According to a new report by Media Partners Asia, the competitive intensity is set to grow between global giants and newly capitalised local players

exchange4media Staff Jul 27, 2022 6:44 PM