MRSI’s proposed consumer classification system struggles to gain traction amid alleged broadcaster pushback and the absence of empirical validation

Kanchan Srivastava Mar 23, 2026 9:07 AM

While broadcasters are pushing for a detailed study on ISEC's impact on television, the process has been delayed due to economic constraints, insiders have told e4m

Kanchan Srivastava Mar 5, 2025 8:31 AM

Shuvadip Banerjee, Chief Digital Marketing Officer, ITC, and member of ISA & MRSI managing committee on why ISA has backed ISEC and how the new classification system will help advertisers

Kanchan Srivastava Feb 28, 2024 9:09 AM

MRSI held a panel discussion where research analysts and marketers discussed the challenges in reaching out to consumers and why a new measurement system like ISEC is needed

Chehneet Kaur Feb 22, 2024 8:58 AM

ISEC is far more representative, stable and less volatile compared to NCCS, said MRSI

e4m Staff Feb 21, 2024 4:10 PM