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The Virality Economy: How social media is driving spike in sales for D2C brands

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From mCaffeine’s Powdered Coffee Body Scrub to Laneige’s Lip Sleeping Mask, brands are seeing user reviews building early momentum and triggering ripple effect of results being shared online

Sunidhi Vijay Jul 7, 2025 9:12 AM

P&G Health unveils campaign to mark launch of Vicks ZzzQuil NATURA in India

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A study by Kantar in association with P&G Health reveals that only 15% Indians on an average get good sleep at night

exchange4media Staff Jan 17, 2023 5:34 PM