This partnership marks a continuation of Confiance's growing focus on building category-defining narratives for India's emerging consumer brands

e4m Staff Jul 6, 2026 11:57 AM

Beauty and personal care brands are rapidly adapting to consumers seeking premium experiences at accessible price points, with mini serums, travel-sized perfumes and trial packs driving acquisition

Sunidhi Vijay May 15, 2026 8:43 AM

The Face Shop reinforces its positioning as the go-to skincare partner for the festive and bridal season

e4m Staff Oct 2, 2025 12:00 PM

The bus branding initiative is designed to emphasize the brand’s mission of making dermatologist-prescribed solutions accessible in the most relatable way

e4m Staff Sep 30, 2025 3:02 PM

The agency will handle digital strategy and communication, content creation

e4m Staff Apr 9, 2025 11:40 AM

Bengali actress Mimi Chakraborty will be seen endorsing the campaign in the Bengali market

exchange4media Staff Nov 8, 2021 3:52 PM