siddhartha-mukherjee
Guest Column: Business Head of Eikona & Senior VP - Corporate Communications explains why agencies fail to get the desired fee hike
Siddhartha Mukherjee 05-October-2018
Guest column: Business Head, Eikona says a healthy measurement system requires many yardsticks
Siddhartha Mukherjee 11-July-2018
Eenadu Group’s I Venkat, Coca-Cola’s Debabrata Mukherjee, LG Electronics’ Sanjay Chitkara, Mondelez International’s Siddhartha Mukherjee, HMSI’s Yadvinder Singh Guleria and Karbonn’s Pradeep Jain on winning accolades at IAA Leadership Awards
exchange4media Staff 23-April-2015
Eikona's service span will include helping brand custodians listen to the mood of the market, set communications targets, monitor execution, audit & advisory & establish earned media's impact on brand reputation
exchange4media Staff 07-July-2014
Targeted at chocolate-loving enthusiasts across the country, Cadbury 5Star Chomp's new campaign emphasises on the 'eat state' as its core message
exchange4media Staff 10-April-2014
The annual report, which tracks the annual advertising spends by marketers across all mediums, will throw light on the overall growth of the advertising industry as well
exchange4media Staff 06-February-2014
The report forecasts that in the next few years, reputation management will evolve as one of the major instruments of crisis management for corporates
exchange4media Staff 25-September-2013
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