Guest Column: Siddhartha Mukherjee, Founder - Brand Balance, explains 10 key milestones that PR & Corp Comm scored in the year 2020

Siddhartha Mukherjee Dec 22, 2020 2:05 PM

Brand Balance is an ERP Management Consultancy for The C-suite-CorpComm Industry ‘Collective’

exchange4media Staff Sep 9, 2020 5:37 PM

Prior to this, Mukherjee was with TAM Media Research

exchange4media Staff Feb 9, 2019 3:21 PM

Guest Column: Business Head of Eikona & Senior VP - Corporate Communications explains why agencies fail to get the desired fee hike

Siddhartha Mukherjee Oct 5, 2018 8:54 AM

Guest column: Business Head, Eikona says a healthy measurement system requires many yardsticks

Siddhartha Mukherjee Jul 11, 2018 8:55 AM

Eenadu Group’s I Venkat, Coca-Cola’s Debabrata Mukherjee, LG Electronics’ Sanjay Chitkara, Mondelez International’s Siddhartha Mukherjee, HMSI’s Yadvinder Singh Guleria and Karbonn’s Pradeep Jain on winning accolades at IAA Leadership Awards

exchange4media Staff Apr 23, 2015 8:23 AM

Eikona's service span will include helping brand custodians listen to the mood of the market, set communications targets, monitor execution, audit & advisory & establish earned media's impact on brand reputation

exchange4media Staff Jul 7, 2014 8:02 AM

Targeted at chocolate-loving enthusiasts across the country, Cadbury 5Star Chomp's new campaign emphasises on the 'eat state' as its core message

exchange4media Staff Apr 10, 2014 10:12 AM

The annual report, which tracks the annual advertising spends by marketers across all mediums, will throw light on the overall growth of the advertising industry as well

exchange4media Staff Feb 6, 2014 9:18 AM

The report forecasts that in the next few years, reputation management will evolve as one of the major instruments of crisis management for corporates

exchange4media Staff Sep 25, 2013 7:42 AM