Guest Column: Business Head of Eikona & Senior VP - Corporate Communications explains why agencies fail to get the desired fee hike

Siddhartha Mukherjee 05-October-2018

Guest column: Business Head, Eikona says a healthy measurement system requires many yardsticks

Siddhartha Mukherjee 11-July-2018

Eenadu Group’s I Venkat, Coca-Cola’s Debabrata Mukherjee, LG Electronics’ Sanjay Chitkara, Mondelez International’s Siddhartha Mukherjee, HMSI’s Yadvinder Singh Guleria and Karbonn’s Pradeep Jain on winning accolades at IAA Leadership Awards

exchange4media Staff 23-April-2015

Eikona's service span will include helping brand custodians listen to the mood of the market, set communications targets, monitor execution, audit & advisory & establish earned media's impact on brand reputation

exchange4media Staff 07-July-2014

Targeted at chocolate-loving enthusiasts across the country, Cadbury 5Star Chomp's new campaign emphasises on the 'eat state' as its core message

exchange4media Staff 10-April-2014

The annual report, which tracks the annual advertising spends by marketers across all mediums, will throw light on the overall growth of the advertising industry as well

exchange4media Staff 06-February-2014

The report forecasts that in the next few years, reputation management will evolve as one of the major instruments of crisis management for corporates

exchange4media Staff 25-September-2013