YU announces senior appointments?blur=25

The company has appointed Bharat Singh Malik as the Vice President of Service, Deepak Dahiya as Head of Sales -South and West region and Chandra Kishore as the Head of Sales-North and East region

exchange4media Staff Jun 16, 2016 2:55 PM

YU appoints Contract Advertising as its Creative Agency?blur=25

YU, the new age technology brand, and a fully owned subsidiary of Micromax has appointed Contract Advertising as its creative agency for its overall brand campaign

exchange4media Staff May 28, 2016 5:08 PM

Do advertisers care about the HT-TOI battle??blur=25

Most marketers claim they would advertise in both dailies, though they are keeping a keen tab on the ongoing battle and the eventual outcome

Abid Hasan Sep 25, 2014 7:56 AM

The youth is as dynamic as data, say experts?blur=25

Youth mktg remains the primary focus & also a challenge for brands in a multi-screen era. Innovation, interaction, content & risk-taking can be crucial for brands to engage the youth, say experts

Twishy Dec 19, 2013 7:45 AM

Is India ready for crowdsourcing??blur=25

Crowdsourcing is funded from extra budget rather than a mainstream plan in India; it’s a tactical exercise, not a strategic initiative, say experts

Twishy May 21, 2013 7:49 PM

With spot-fixing exposé, is brand IPL in danger??blur=25

So far, brands associating with the tournament have reposed their faith in IPL, but are concerned about long-term impact if such controversies are repeated

Abid Hasan May 17, 2013 8:11 PM

Using entertainment to build a brand @Pitch CMO Summit?blur=25

The Summit will showcase brands that have built emotional connect through entertainment. It will take place in Delhi on Mar 1 & Mumbai on Mar 6

Abhinav Mohapatra Feb 25, 2013 8:59 PM

Blyk brings on board Shubhodip Pal as Country Manager for India?blur=25

Blyk, a leading mobile messaging media, has appointed Shubhodip Pal as Country Manager for its India operations. Pal, a senior consumer-marketing professional, moves from Hewlett-Packard India, Personal Systems Group, where he was Head of Consumer Marketing.

exchange4media Staff Nov 18, 2010 7:47 AM