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Technology needs to be embedded in path to growth, say industry experts?blur=25

At the 15th edition of the e4m Conclave held last week in Mumbai, eminent marketers got together for a panel discussion on 'Time for Paradigm Shift. Are marketers ready to partner Technologists?'

exchange4media Staff Oct 13, 2015 8:40 AM

Ad spends in consumer durables & FMCG sectors to rise with the new government??blur=25

The general sentiment is upbeat post the NDA win. But will it result in positive consumer sentiment, higher sales and ad spends in consumer durables & FMCG sectors? Experts evaluate the prospects

Abhinav Trivedi May 27, 2014 7:10 AM

IPL-7 – Keep the tournament transparent, say marketers?blur=25

Marketers have welcomed the initiatives taken by BCCI to make the tournament more transparent. However, most are adopting a wait and watch policy as far as investing in the property is concerned

Abhinav Trivedi Jan 28, 2014 9:46 AM

"Quarter Se Quarter Tak mentality will no longer help marketers"?blur=25

Industry experts stress that it is time to focus on qualitative marketshare rather than quantitative & that marketers need to understand how the Indian consumer is changing

Abhinna Shreshtha Dec 20, 2013 9:02 AM

"Despite all talk of customer-centricity, most firms remain woefully product-centric"?blur=25

Success is measured by product units sold. In all this product-fixation, the customer is lost, says renowned marketing strategy expert Niraj Dawar

Priyanka Mehra Dec 18, 2013 9:16 AM

Are marketers impressed by agencies winning metals??blur=25

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra Jul 3, 2013 10:05 AM

Are marketers impressed by agencies winning metals??blur=25

As the Cannes excitement simmers down, leading advertisers share their take on awards, its impact on business & the role awards play in narrowing down on comm partners

Priyanka Mehra Jul 3, 2013 8:39 AM

70% of a person’s home can come from brand Godrej: Tanya Dubash?blur=25

Godrej Group launches integrated marketing campaign in a bid to increase emotional appeal and consumer connect through brand integration

Priyanka Mehra Mar 28, 2013 7:26 PM