set-max

After Bengali channel Sony Aath, SPNI ventures into Marathi with a new GEC

exchange4media Staff Feb 8, 2018 8:53 AM

IPL 7: GECs gain ground with fragmented viewership

With IPL viewership getting fragmented between online & TV, GECs are emerging as the gainers, say media observers, who add that the viewership of GECs has been consistent because of the change in the programming strategy

Abhinav Trivedi May 12, 2014 8:17 AM

Big Bazaar joins IPL bandwagon, buys 120 seconds per match

The retail chain from Future Group joins the tournament after 10 matches. The aim is to communicate the change of positioning in the brand message, capitalising on the reach & frequency of IPL

Abhinav Trivedi May 9, 2014 8:47 AM

IPL7 records 3.1 TVRs in opening week

TVRs of opening week of IPL stand at 3.1, much lower than the average first week TVRs of 3.8 in 2013 and 3.9 in 2012. Vodafone and MSM say it's too early to judge

exchange4media Staff Apr 29, 2014 9:03 AM

Brand play on IPL: The story of advertising, branding & integration

exchange4media analyses how each brand has captured eyeballs this IPL through massive, nuanced and integrated on-ground and on-air advertising campaigns

Abhinav Trivedi Apr 28, 2014 9:15 AM

IPL 7: Competing brands engage in spot buys

Currently, spot buys range between Rs 4.75 lakh & Rs 5 lakh. Many competing brands of the sponsors have bought ad spots, but the real test will be when the tournament comes back to India & enters Phase 2

Abhinav Trivedi Apr 23, 2014 8:26 AM

Marketers balancing spends between news and IPL

News & IPL continue to be favourite properties on TV among brands this year. Though a clear fragmentation is not visible, in some cases budget allocation towards news has gone up without affecting IPL spends

Abhinav Trivedi Apr 21, 2014 8:21 AM

IPL 7: Starsports.com and Set Max to compete for ad sales

The digital broadcaster has slots for 2 co-sponsors & 4 associate sponsors during the live streaming of IPL this year. Reach & bandwidth though continue to be important factors for availability of IPL online

Abhinav Trivedi Apr 11, 2014 8:45 AM

Brands demanding more deliverables during IPL7

After the announcement & clarity over the schedule of the tournament, brands are relying on the power of cricket to engage audience, even as a surge in on-air sponsorship is seen

Abhinav Trivedi Apr 10, 2014 9:57 AM

Brands demanding more deliverables during IPL7

After the announcement & clarity over the schedule of the tournament, brands are relying on the power of cricket to engage audience, even as a surge in on-air sponsorship is seen

Abhinav Trivedi Apr 10, 2014 8:00 AM

No political advtg on Set Max/ Sony during IPL, says BCCI

With the BCCI denying permission, the broadcaster might not be airing any political ads during the period of the IPL tournament

Abhinav Trivedi Apr 4, 2014 8:30 AM

IPL to compete with T20 WC and elections for ad money

The IPL spends have fragmented with the T20 World Cup and the general elections. Marketers expect the viewership to be down in the early stages, but expect a rebound in the last stage of the tournament

Abhinav Trivedi Mar 21, 2014 8:27 AM

B'cast industry might lose revenue to other media in Q3: Experts

Although economic slowdown is affecting all media platforms, 10+2 ad cap has aggravated problems for b’casting industry as it has taken away its inventory flexibility

Abhinav Trivedi Oct 17, 2013 8:15 AM

Hindi movie channels increasingly engage media planners to create top-of-the-mind recall

The products of the genre are almost the same & hence the need for mktg is far more intense. Unless one provides differentiation to a campaign, it won't work, say experts

Abhinav Trivedi Sep 17, 2013 8:19 AM

Movie channels are an unavoidable part of a media plan: Neeraj Vyas

The reach of Hindi movie channels is almost at par with GECs, says the EVP and Business Head of Set Max, while talking about the robust nature of the genre

Abhinav Trivedi Aug 20, 2013 9:09 AM

What makes the Hindi movies genre lucrative for b'casters?

With ZEE adding yet another Hindi movie channel to its bouquet, we decode why this genre is a great place to be in

Abhinav Trivedi Aug 2, 2013 9:04 AM

As interim relief, HC instructs Sony to carry Parle ads on IPL HD feed

Parle might have to pay for the HD feed if the final order goes against them

Abhinav Trivedi Apr 30, 2013 7:45 PM

Sports does well, garners 3.46 pc genre share in 2011

Star Cricket dominated the sports genre in 2011, which saw a high level of viewership courtesy the World Cup, but second half of the year was static

Suraj Ramnath Jan 13, 2012 11:44 AM

Row over IPL3 coverage flares up, channels not to cover matches

The row over restricted coverage guidelines for the Indian Premier League (IPL) Season 3 tournament has further heated up with the News Broadcasters Association (NBA) stating that it would not be able to offer viewers any coverage in relation to IPL or its proposed matches.

exchange4media Staff Feb 17, 2010 7:08 AM