As seasonal marketing budgets climb, the industry reassesses campaign effectiveness, attribution models and the growing role of verification in digital advertising

e4m Staff Mar 14, 2026 11:33 AM

For categories with frequent consumption cycles, sustained engagement often makes sense, but where purchases are infrequent or seasonal, high-impact bursts remain critical, share industry leaders

Sunidhi Vijay Mar 11, 2026 8:30 AM

Traditional advertising strategies banking on specific weather patterns are no longer reliable, and the need is to be flexible and adaptive, say industry observers

Shantanu David Feb 28, 2023 9:15 AM