Life OK gets its post-digitisation content strategy right?blur=25

Differentiated content, continuous programming on weekends, reality-based crime shows comprise three significant elements for the channel

Synjini Nandi Jun 20, 2013 12:15 PM

Life OK promotes ‘Savitri’ with cinema advertising?blur=25

A four-minute promotional content of ‘Savitri’ was played for the first time in cinema advertising in digital theatres coinciding with the new film releases of the week

exchange4media Staff Mar 9, 2013 3:36 AM

Life OK beefs up 8.30PM prime time with ‘Savitri’?blur=25

The channel has allocated 60% of marketing spends on TV & cinema platforms, while 40% spends will be on print, digital, radio and outdoor

Synjini Nandi Feb 16, 2013 10:30 PM