sankranti

Makar Sankranti 2026: A look at how brands are tapping into the festive spirit

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This year, Sankranti posts draw on tradition, everyday cultural cues, and simple greetings as brands connect with audiences during the harvest festival

Vaishnavi Deshpande Jan 14, 2026 4:16 PM

Tata Power urges Indians to harness the power of the Sun in AI film for Makar Sankranti

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The objective of the campaign is to inspire people to adopt sustainability by repurposing their roofs into a platform for solar energy generation as the new year begins.

e4m Staff Jan 13, 2025 2:32 PM

On Sankranti, Maxkleen's campaign shows gratitude to house helpers

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As part of the campaign, Maxkleen deep cleaned homes of daily house helps in Hyderabad, making their homes festival-ready

e4m Staff Jan 14, 2024 6:00 PM

On Sankranti, Linen Club wants you to leave the grudges behind

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The #LetGoForNew’ campaign is an ode to the annual celebration of Sankranti in Andhra Pradesh

e4m Staff Dec 27, 2023 6:35 PM