samsung-india-media-mandate

Samsung's Surprise Media Move: Why integration may have trumped scale

Samsung Chooses Cheil India for Integrated Media Strategy?blur=25

Guest Column: Communication Consultant Ganapathy Viswanathan writes on how Cheil has spent years within the Samsung ecosystem & understands the brand’s processes, product hierarchy & priorities

Ganapathy Viswanathan Jun 4, 2026 10:02 AM