rural-consumption
A weak monsoon could squeeze rural incomes, raise food inflation and slow consumption in price-sensitive markets. But marketers say the impact may not be uniform
Kanchan Srivastava Jul 3, 2026 8:45 AM
MCG players are expected to raise ad spends by 10–15% in Q3 and Q4 year-on-year, driven by easing inflation & post-GST stabilisation
Kanchan Srivastava Nov 19, 2025 9:03 AM