rakhi-sawant

From Raghu Ram to Dolly Chaiwala, how brands invoked the marketing multiverse

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Recent ads have seen eclectic elements from India's rich and vibrant popular culture to seize a sizable part of the customer's mindspace

Soumya Gawri Jan 11, 2025 9:24 AM

Best ads of the week: Swiggy Instamart’s Rakhi tie-up, Greenpeace’s race to end plastics

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Here’s a roundup of all the commercials we loved in Week 3 of August

e4m Desk Aug 24, 2024 7:48 AM

Raksha Bandhan 2024: From 'Rakhi' to rap, how brands celebrated sibling love

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Here's the list of our favourite ad campaigns for Raksha Bandhan that celebrated jibes, jokes and the whole spectrum of sibling dynamics

e4m Staff Aug 19, 2024 9:01 AM

Happy Rakhi, but is Rakhi Sawant happy? Swiggy’s Raksha Bandhan collab wins hearts

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Swiggy Instamart has teamed up with the iconic Rakhi Sawant to design “rakhis” and deliver customised Raksha Bandhan messages

e4m Desk Aug 13, 2024 8:33 AM