rahul-dubey
Bajaj Allianz earmarks 30% budget for direct customer activation

The company will also focus on its rural marketing strategy to target the untouched and uninsured population

Rahul Dubey Jul 6, 2012 8:28 PM

Facebook fans are brand advocates: Forrester

A recent report by Forrester conducted in the US market reveals that Facebook ads have strong impact on purchase and recommendation of brands

Rahul Dubey Jul 3, 2012 7:09 PM

Do Facebook ads work?

A survey by social media research agency Greenlight explores whether Facebook ads work & if FB can compete with Google in the search space

Rahul Dubey Jun 25, 2012 12:52 AM

Komli deal spurs investment hopes in ad networks

Experts are anticipating massive investments in the digital advertising space after Komli Media raised close to Rs 215 crore

Rahul Dubey Jun 13, 2012 8:31 PM

Deepak Lamba joins BCCL as President

Deepak Lamba, who had quit Bloomberg UTV in April this year, has joined Bennett Coleman & Company Ltd as President

Rahul Dubey Jun 2, 2012 6:59 PM

GM India continues to bank on social media

While GM has announced that it will pull out advertisements from Facebook, the company’s Indian operations has gone aggressive on the social media site

Rahul Dubey May 31, 2012 10:25 PM

Maruti Suzuki to increase marketing spend

With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent

Rahul Dubey May 30, 2012 9:15 PM

Maruti Suzuki to increase marketing spend

With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent

Rahul Dubey May 30, 2012 9:13 PM

Reliance bets big on Android

Reliance Communication has taken an aggressive marketing route to acquire a larger share of the Indian Android market

Rahul Dubey May 30, 2012 8:01 PM

GM’s FB move to have little impact in India

GM has said it will stop advertising on Facebook globally. The decision will have minimalistic repercussion in India, as the social media dynamics here are still evolving

Rahul Dubey May 18, 2012 8:52 PM

Google+ Hangouts to be available to all its users

Expanding its video proposition to the social network Google Plus, Google has announced Hangouts On Air for all its 100 million users

Rahul Dubey May 9, 2012 9:05 PM

SlideShare will consolidate LinkedIn’s position: Experts

LinkedIn’s $118.75 million play for SlideShare is seen as a win-win deal

Rahul Dubey May 8, 2012 3:10 AM

Reporter’s Diary: What marketers don’t tell?

A near impossible task is to get marketing heads of brands to talk about challenging times, says exchange4media’s Rahul Dubey

Rahul Dubey May 5, 2012 9:05 PM

Google introduces AdWords for YouTube

Google to give away $50 million in free Google AdWords advertising to help more than 500,000 businesses enter the video advertising space

Rahul Dubey Apr 25, 2012 8:59 AM

Google's big bet on mobile internet

Ten reasons why Rajan Anandan, MD of Google India believes that the Indian digital industry will be led by mobile devices

Rahul Dubey Apr 16, 2012 12:32 PM

Best of digital work to be awarded on Apr 16

Nominees for the Digital Advertiser of the Year award are Hero Moto Corp, M TV, Tata Docomo, Airtel, Mahindra Auto, Volkswagen, among others

Rahul Dubey Apr 10, 2012 10:05 AM

BMW’s guerrilla marketing tactics for Mini

After increasing its marketing spends by 40 per cent, BMW Group is focusing on experiential and guerilla marketing plans for Mini in India

Rahul Dubey Apr 9, 2012 9:47 AM

Facebook introduces mobile application in Indian languages

After the latest timeline offering, Facebook has launched its mobile application in Indian languages to attract more consumers

Rahul Dubey Apr 6, 2012 8:16 AM

IDMA 2012: Jury meet concludes; winners to be declared on April 16

The final round of adjudging over 500 entries of the Indian Digital Media Awards 2012 was completed yesterday; awards to be declared on April 16

Rahul Dubey Apr 3, 2012 8:20 AM

Airtel Money campaign goes digital

Airtel Money, in addition to its recently launched series of TVCs, has chalked out its digital strategy to reach out to technology savvy consumers

Rahul Dubey Mar 26, 2012 8:42 AM