With the uproar against Sadak 2 trailer, experts say that brands may hesitate to connect themselves with controversies, especially in the pandemic where positive ROI matters for every penny spent

Noel Dsouza Aug 21, 2020 8:28 AM

Advertising industry experts give us an insight into how today's youth wants brands to highlight social issues and also prove their authenticity

Noel Dsouza Mar 29, 2019 8:22 AM

Employees were asked to share where they see themselves in the next 9 years

exchange4media Staff Feb 11, 2019 1:13 PM

While MakemyTrip has roped in popular faces like Ranveer Singh and Alia Bhatt, Yatra.com has released a new digital video which takes a dig at Kanhaiya Kumar

Sarmistha Neogy Apr 5, 2016 8:09 AM