Brands get trendy being on social; use online influencers to grab eyeballs

The role of social media influencers is on the rise these days as brands increasingly count on them to generate conversation and grab eyeballs

Sarmistha Neogy Jun 3, 2016 8:06 AM

Rage Communications appoints Neville Medhora as Head of India Business

Medhora joins Rage Communications after a twenty-year journey that traversed across most of the leading advertising agencies in India

exchange4media Staff Apr 20, 2016 12:34 PM

Guest Column: Digital Tax, The shackle to hobble Digital India: Karthik Kumar

The Government should take the stakeholders, the multi-nationals concerned, the service providers in India, trade bodies, etc. and evolve a process that is equitable to all as far as the imposition of digital tax is concerned, writes Karthik Kumar, Director, Rage Communications

Karthik Kumar Apr 5, 2016 8:01 AM

Rage Communications bags digital mandate for Unilever Food Solutions Australia and New Zealand

The mandate involves the brands under the UFS umbrella including Knorr, Hellmann's and Colman's among others

exchange4media Staff Mar 8, 2016 1:53 PM

Guest Column: "There's a pot of gold at the end of the mobile rainbow"

Rage Comm's Aruna Kamath says that to get a payoff from mobile, one must invest in activities that combine its functionality with how users use the device

Aruna Kamath Jul 3, 2013 7:53 AM

Guest Column: Content - the driver of the coming digital divide

Lack of appropriate content & heavy bias of the English language are leading to a new form of digital divide, says Rage Communications’ Karthik Kumar

Karthik Kumar Apr 29, 2013 6:55 PM

Guest Column: Catching new-gen Indian women shoppers

Cash-on-delivery, return policy, special online-only deals, additional discounts are drawing shoppers to the net, says Rage Comm’s Aruna Kamath

Aruna Kamath Feb 16, 2013 8:37 PM

Guest Column: There’s no hiding from social media

With customers finding the quickest accessible ‘complaint box’ in social, companies need to be watchful, says Karthik Kumar of Rage Comm

Karthik Kumar Jan 14, 2013 6:53 PM