Brands get trendy being on social; use online influencers to grab eyeballs?blur=25

The role of social media influencers is on the rise these days as brands increasingly count on them to generate conversation and grab eyeballs

Sarmistha Neogy Jun 3, 2016 8:06 AM

Rage Communications appoints Neville Medhora as Head of India Business?blur=25

Medhora joins Rage Communications after a twenty-year journey that traversed across most of the leading advertising agencies in India

exchange4media Staff Apr 20, 2016 12:34 PM

Guest Column: Digital Tax, The shackle to hobble Digital India: Karthik Kumar?blur=25

The Government should take the stakeholders, the multi-nationals concerned, the service providers in India, trade bodies, etc. and evolve a process that is equitable to all as far as the imposition of digital tax is concerned, writes Karthik Kumar, Director, Rage Communications

Karthik Kumar Apr 5, 2016 8:01 AM

Rage Communications bags digital mandate for Unilever Food Solutions Australia and New Zealand?blur=25

The mandate involves the brands under the UFS umbrella including Knorr, Hellmann's and Colman's among others

exchange4media Staff Mar 8, 2016 1:53 PM

Guest Column: "There's a pot of gold at the end of the mobile rainbow"?blur=25

Rage Comm's Aruna Kamath says that to get a payoff from mobile, one must invest in activities that combine its functionality with how users use the device

Aruna Kamath Jul 3, 2013 7:53 AM

Guest Column: Content - the driver of the coming digital divide?blur=25

Lack of appropriate content & heavy bias of the English language are leading to a new form of digital divide, says Rage Communications’ Karthik Kumar

Karthik Kumar Apr 29, 2013 6:55 PM

Guest Column: Catching new-gen Indian women shoppers?blur=25

Cash-on-delivery, return policy, special online-only deals, additional discounts are drawing shoppers to the net, says Rage Comm’s Aruna Kamath

Aruna Kamath Feb 16, 2013 8:37 PM

Guest Column: There’s no hiding from social media?blur=25

With customers finding the quickest accessible ‘complaint box’ in social, companies need to be watchful, says Karthik Kumar of Rage Comm

Karthik Kumar Jan 14, 2013 6:53 PM