quick-commerce-growth

Nestlé India raises ad spend over 40% in Q1 FY27

Nestlé India Boosts Ad Spending by Over 40% in Q1 FY27?blur=25

Revenue grew 25% to Rs 6,378 crore, driven by volume growth, rural demand, exports and sustained momentum in quick commerce

e4m Staff Jul 22, 2026 12:40 PM

As India's digital day gets longer, brands eye the 10 pm-2 am consumer

Brands Target Late-Night Consumers as Digital Engagement Surges?blur=25

Consumers are researching, comparing and making purchase decisions for categories like consumer electronics, beauty, gaming, fintech & personal care late at night, say marketers

Sunidhi Vijay Jul 9, 2026 8:42 AM

The Advent of Commerce Media: Is the line between ads and commerce disappearing?

Commerce Media Revolution: Bridging Ads and Transactions in India?blur=25

As OTT platforms, Q-comm apps, creator ecosystems collapse the distance between content and checkout, a new media category is quietly taking shape, share industry heads

Anuja Jain Jul 1, 2026 8:41 AM

Seshu Kumar Tirumala Named COO of bigbasket to Boost Operations

Seshu Kumar Tirumala Named COO of bigbasket to Boost Operations?blur=25

Seshu Kumar Tirumala has been with the company since 2014

e4m Staff Jun 4, 2026 12:13 PM