pulsar stunt font?blur=25

An initiative crafted by Ogilvy India, the animated stunt font is crafted drawing inspiration from everyday thrills experienced by every Pulsar rider

exchange4media Staff Dec 16, 2020 1:36 PM


In the ad conceived by Ogilvy, two riders perform death-defying stunts, keeping a six-foot distance between them at all times

exchange4media Staff Sep 19, 2020 7:52 AM


As Bajaj Pulsar turns 18, the agency conceptualised a coming-of-age ad campaign with four films

exchange4media Staff Jan 8, 2020 3:36 PM

Pitch CMO Summit 2016: Brand experience starts much before customers reach the point of sale: Sumeet Narang?blur=25

In today’s scenario brand experience starts much before customers reach the point of sale or the point of consumption and it is posing a big challenge for marketers, said Sumeet Narang, VP Marketing, Bajaj Auto Ltd. at the Pitch CMO Summit 2016

Ruhail Amin Mar 10, 2016 7:59 AM

Bajaj pulls a tough stunt in new TVC?blur=25

In a bid to attract sports bikers, the brand's latest commercial features the Kangaroo stunt performed on the stylish new range of Pulsars

Ankur Singh Sep 12, 2014 8:17 AM

Bajaj Auto revs up digital drive for Pulsar, other bikes?blur=25

In an exclusive conversation with exchange4media, Milind Bade, GM, Marketing, Bajaj Auto Ltd, shares the auto major’s digital plans for Pulsar and other brands. Bajaj aims to further strengthen its bond with its youth TG via its experiential online initiatives.

Preeti Hoon Oct 13, 2010 8:16 AM