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IRS pilot to measure media behaviour in both offline & online worlds: Vikram Sakhuja

Vikram Sakhuja, MRUCI?blur=25

The pilot will include premium homes typically left out in surveys, Vikram Sakhuja, the newly elected chairman of MRUCI, told e4m in an exclusive interview

Kanchan Srivastava Sep 25, 2025 8:38 AM