print-media-challenges

The Hindu's Dera Ad Row: Can a disclaimer soften Front Page blow?

The Hindu's Controversial Ad: A Front Page Dilemma Explored?blur=25

The Dera ad generated significant criticism and The Hindu described it as ‘deeply offensive’, while tendering an unconditional apology

Tasmayee Laha Roy 29 minutes ago

5 yrs without IRS: How advertisers are planning print campaigns without a common benchmark

How advertisers are planning print campaigns without a common benchmark?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, explores how the IRS was once the common language of print advertising in India, and how its absence has reshaped media planning

Ganapathy Viswanathan Jul 15, 2026 10:58 AM