The IRS has been one of the most successful products in the country. But, like all products and brands there is a point when one requires a re-thinking for the future and for the IRS that point has come, says Premjeet Sodhi, President - The Collaborative, Lintas Media Group.
Consolidating its focus on strategic thinking, Lintas Media Group (LMG) has unveiled ‘The Collaborative’. This is LMG’s central team that focuses on development and application of knowledge and systems for next generation media planning. This arm will be headed by Premjeet Sodhi, President, and shall continue to drive competitive advantage by application of media sciences in all aspects of the business.