premjeet-sodhi
Premjeet Sodhi, Global Analytics Lead at WPP Media, writes attention measurement, as it currently exists, has brought new knowledge but is only a promising first draft
Premjeet Sodhi Jun 30, 2026 12:17 PM
Everyone knows what ads cost. They rarely know what they do. Premjeet Sodhi, Global Analytics Lead at WPP Media, writes why advertising must move beyond media metrics to business outcomes
Premjeet Sodhi May 29, 2026 6:55 PM
In his new role, Sodhi will focus on optimising Amazon media investments for improved media strategy and planning
Sodhi named Global Head of Measurement & Analytics, Datta will be now the Chief Strategy Officer, and Shekhar Banerjee to take on the additional responsibility of managing North & East
exchange4media Staff Jul 18, 2023 5:53 PM
The agency has also announced the return of Vishal Jacob as Chief Digital Officer after close to 2 years with GroupM as Principal Consultant
exchange4media Staff Sep 7, 2020 9:38 AM
Sodhi was previously associated with Mindshare Fulcrum, where he worked for over two years
exchange4media Staff Apr 30, 2020 5:54 PM