prady

Pradyumna Vyas takes over as President of World Design Organization

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Pradyumna Vyas, former Director of the National Institute of Design, is the first Indian to serve as President of the World Design Organization

e4m Staff Sep 20, 2025 1:20 PM

How Google’s algorithm treats short-form vs. long-form content in rankings

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Guest Column: Prady, Co-Founder and CEO, NP Digital India, explains the dynamics of short-form and long-form content

Prady Apr 2, 2025 6:32 PM

CID Returns: Can ACP Pradyuman stay strong on the viewership trail?

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While the long hiatus and evolving content landscape may deter some viewers, the strong nostalgic appeal of CID among a loyal fanbase makes it a calculated risk, shared experts

Aditi Gupta Jan 24, 2025 8:11 AM

‘Selecting the right platform cuts customer acquisition costs’

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In today’s e4m TechTalk series, Prady Kumaar, CEO & Co-Founder of NP Digital India, reveals how the company drives high ROI for brands in the short term while building long-term brand value

Jagruti Verma Jan 22, 2025 9:07 AM

CID returns: Can ACP Pradyuman chase down the most wanted—advertisers?

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The comeback announcement has generated some kind of curiosity and the sense is that viewers and advertisers would be looking forward to CID, say industry experts

Aditi Gupta Oct 31, 2024 8:54 AM

Colgate Max Fresh invites viewers to team up with CID and spot error in their ad

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The ad is part of Colgate's 'Neend Bhagao Taazgi Jagao' campaign

e4m Staff Apr 8, 2024 2:49 PM

Shivaji Satam dons ACP Pradyuman avatar to endorse Dunzo Daily

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The actor is the face of the brand campaign for Dunzo Daily in Pune

exchange4media Staff Feb 7, 2022 3:30 PM