For the India-Australia series starting on September 17, Star TV is looking for Rs 9.5 lakh for 10 seconds for ODI matches and Rs 11.75 lakh for T20 matches

Madhuwanti Saha Sep 1, 2017 7:51 AM

Guest Column: Social media now more about value than volume: Ashish Bahukhandi, AppsDiscover Technologies?blur=25

Social media is definitely the blue-eyed boy for today’s advertisers and media planners, feels Bahukhandi

Ashish Bahukhandi May 25, 2017 8:09 AM

Prime Time Awards: 2017 is going to be the biggest year ever for media measurement in the country: C V L Srinivas?blur=25

At the third edition of the exchange4media Prime Time Awards, C V L Srinivas, CEO of GroupM, South Asia, forecasted trends of 2017 and the opportunities it holds for the industry

Madhuwanti Saha Jan 23, 2017 7:55 AM

Guest Column: Paradox in TV Media Planning (Personal Bias Vs Scientific Numbers)-- Debadutta Mishra?blur=25

Is it right to supersede one’s personal experience over an established and a high sample based system? Are the existing systems and tools not capable of capturing the viewership trend for a secluded audience group, points out Debadutta Mishra, Media Director at Zenith

Debadutta Mishra May 31, 2016 8:12 AM

Guest Column: Shorts maketh a creative person. <i>Not</i>.?blur=25

Bodhisatwa Dasgupta of Grey Worldwide in his quirky style talks about the 'fashion' in creativeland in the recent past & how things have changed, making it difficult to distinguish the suits from the eccentrics

Bodhisatwa Dasgupta Sep 30, 2013 8:14 AM

Hindi movie channels increasingly engage media planners to create top-of-the-mind recall?blur=25

The products of the genre are almost the same & hence the need for mktg is far more intense. Unless one provides differentiation to a campaign, it won't work, say experts

Abhinav Trivedi Sep 17, 2013 8:19 AM

Media planners demand uniformity as TAM data gets split between monthly & weekly?blur=25

With b'casters at odds over ratings timeframe, media planners stress that the industry cannot work on divided dynamics. Weekly ratings is the way to go, they say

Abhinav Trivedi Jul 18, 2013 8:54 AM

Broadcasters make a case for CPT?blur=25

Industry stakeholders are divided between CPT & CPRP systems of measuring TV ratings. Broadcasters push for CPT; it will help unlock value, they say

Simran Sabherwal & Shobhana Nair Jul 9, 2013 8:42 AM

“Magazines have to be relevant to screenagers”?blur=25

Even in the digital age, magazines mean serious business for media planners & advertisers; but the genre must adapt itself for screenagers

Shobhana Nair Feb 6, 2013 7:06 PM

Indian languages right way ahead for India Today: Industry Experts?blur=25

With the recent restructuring at the India Today Group (ITG) and formation of Special Business Unit (SBU) to focus on Indian language publications, speculations are that ITG could soon foray into language dailies or periodicals genre. exchange4media tried to seek answers from the media planners and buyers over the kind of business ITG can seize in this market.

Nitin Pandey Oct 20, 2010 8:31 AM

India-South Africa ODI ratings fail to impress media planners?blur=25

The India- South Africa ODI series saw an average TVR of 5.0 per cent, which is a combination of both Neo Cricket and DD1 in the TG CS 4+. Most media planners that exchange4media spoke to felt that these ratings were not as per expectations despite India playing well and Tendulkar scoring a double ton.

Robin Thomas Mar 8, 2010 7:21 AM

Media planners welcome Mid-Day’s QR code technology, but a lot depends on innovation, connectivity?blur=25

Mid-Day has become the first Indian print brand to introduce a technology called ‘Quick Response code technology’. This technology will enable readers to read the hard copy of the paper as well as view audio-visual linked file to the key stories on their cell phones. exchange4media spoke to some media planners and industry players to know more about this technology and how it will enhance user experience.

Khushboo Tanna and Nitin Pandey Feb 18, 2010 7:07 AM