Baaash will be responsible for end-to-end digital and social media solutions for the oral care brand

exchange4media Staff 13-June-2018

'Champak Creative Child Contest', sponsored by Pepsodent and Avon Cycles, saw more than 1800 children participating in the pan-India 'on-the-spot painting and writing competition'

exchange4media Staff 05-May-2014

According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often happens when one connects different dots & also looks at things in new ways

Twishy 25-February-2014

The Court found HUL's print ad to be disparaging Colgate Strong Teeth & restrained HUL from publishing the same. The Court also ordered modification of the TV ad

Priyanka Mehra 13-December-2013

From celebrity association on social to a 360-degree approach involving display, search & mobile - Colgate Visible White goes digital in a big way to increase visibility

Priyanka Nair 05-September-2013

Today smart tactics over extended weekends trump long-term thinking, but brands that build emotive differentiation alone become iconic. Brands build business not buzzness! - say experts

Priyanka Mehra 26-August-2013

The development took place yesterday. Much talked about 'Pepsodent Germicheck is 130% better than Colgate' ad to continue to air

Priyanka Mehra 22-August-2013

We ask experts whether such tactics work and if they can influence consumer decision and help brands grab larger market share...

Priyanka Mehra 13-August-2013

Against the backdrop of Pepsodent attacking market leader Colgate during the weekend, we bring to you the legal aspect of comparative advertising

Priyanka Mehra 12-August-2013