Baaash will be responsible for end-to-end digital and social media solutions for the oral care brand

exchange4media Staff Jun 13, 2018 8:53 AM

Champak holds the grand finale of its nationwide children's talent competition

'Champak Creative Child Contest', sponsored by Pepsodent and Avon Cycles, saw more than 1800 children participating in the pan-India 'on-the-spot painting and writing competition'

exchange4media Staff May 5, 2014 4:28 PM

"Innovation is about creation of new economic value through breakthrough ideas

According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often happens when one connects different dots & also looks at things in new ways

Twishy Feb 25, 2014 8:39 AM

Delhi HC's relief to Colgate against Pepsodent gives strong message to marketers

The Court found HUL's print ad to be disparaging Colgate Strong Teeth & restrained HUL from publishing the same. The Court also ordered modification of the TV ad

Priyanka Mehra Dec 13, 2013 8:05 AM

Digital push increases engagement for Colgate Visible White

From celebrity association on social to a 360-degree approach involving display, search & mobile - Colgate Visible White goes digital in a big way to increase visibility

Priyanka Nair Sep 5, 2013 8:17 AM

Competitive advtg will bring you in the limelight, but will it bring in the business?

Today smart tactics over extended weekends trump long-term thinking, but brands that build emotive differentiation alone become iconic. Brands build business not buzzness! - say experts

Priyanka Mehra Aug 26, 2013 8:57 AM

Delhi HC dismisses injunction petition filed by Colgate against Pepsodent

The development took place yesterday. Much talked about 'Pepsodent Germicheck is 130% better than Colgate' ad to continue to air

Priyanka Mehra Aug 22, 2013 8:12 AM

Pepsodent vs. Colgate: How effective is comparative advtg?

We ask experts whether such tactics work and if they can influence consumer decision and help brands grab larger market share...

Priyanka Mehra Aug 13, 2013 9:22 AM

Pepsodent vs. Colgate: The legal angle

Against the backdrop of Pepsodent attacking market leader Colgate during the weekend, we bring to you the legal aspect of comparative advertising

Priyanka Mehra Aug 12, 2013 8:13 AM