Baaash will be responsible for end-to-end digital and social media solutions for the oral care brand

exchange4media Staff Jun 13, 2018 8:53 AM

Champak holds the grand finale of its nationwide children's talent competition?blur=25

'Champak Creative Child Contest', sponsored by Pepsodent and Avon Cycles, saw more than 1800 children participating in the pan-India 'on-the-spot painting and writing competition'

exchange4media Staff May 5, 2014 4:28 PM

"Innovation is about creation of new economic value through breakthrough ideas?blur=25

According to Anand Kripalu, President, Diageo India, in innovations, one doesn't need to be first, but one has to be right. Moreover, innovation often happens when one connects different dots & also looks at things in new ways

Twishy Feb 25, 2014 8:39 AM

Delhi HC's relief to Colgate against Pepsodent gives strong message to marketers?blur=25

The Court found HUL's print ad to be disparaging Colgate Strong Teeth & restrained HUL from publishing the same. The Court also ordered modification of the TV ad

Priyanka Mehra Dec 13, 2013 8:05 AM

Digital push increases engagement for Colgate Visible White?blur=25

From celebrity association on social to a 360-degree approach involving display, search & mobile - Colgate Visible White goes digital in a big way to increase visibility

Priyanka Nair Sep 5, 2013 8:17 AM

Competitive advtg will bring you in the limelight, but will it bring in the business??blur=25

Today smart tactics over extended weekends trump long-term thinking, but brands that build emotive differentiation alone become iconic. Brands build business not buzzness! - say experts

Priyanka Mehra Aug 26, 2013 8:57 AM

Delhi HC dismisses injunction petition filed by Colgate against Pepsodent?blur=25

The development took place yesterday. Much talked about 'Pepsodent Germicheck is 130% better than Colgate' ad to continue to air

Priyanka Mehra Aug 22, 2013 8:12 AM

Pepsodent vs. Colgate: How effective is comparative advtg??blur=25

We ask experts whether such tactics work and if they can influence consumer decision and help brands grab larger market share...

Priyanka Mehra Aug 13, 2013 9:22 AM

Pepsodent vs. Colgate: The legal angle?blur=25

Against the backdrop of Pepsodent attacking market leader Colgate during the weekend, we bring to you the legal aspect of comparative advertising

Priyanka Mehra Aug 12, 2013 8:13 AM