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Industry experts believe the sector is already going through a rough phase due to COVID and implementation of NTO 2.0 will further put pressure on the business

Sonam Saini Jul 27, 2020 8:51 AM

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TV industry also wants Sunil Lulla to strengthen measurement on broadcast in the wake of NTO and ensure unlocking of the true potential of viewership data

Tasmayee Laha Roy Oct 23, 2019 9:01 AM