owned-media

Brands rethink ‘rented’ audiences as rising CAC pushes owned media back into focus

Brands Shift Focus to Owned Media Amid Rising Customer Acquisition Costs?blur=25

Marketers share the role of CRM and retention has increased with owned channels becoming a bigger priority; brands building out owned consumer journeys too

Sunidhi Vijay Aug 10, 2026 9:47 AM

'Being heard is what audiences seek from brands today'

sujit patil?blur=25

Sujit Patil, VP & Head Corporate Brand and Communications, Godrej Industries Limited & Associate Companies talks about making ‘direct communication’ a priority for organisations

Nafisa Shaheen Oct 5, 2020 8:46 AM