Key matters like the BARC rating fiasco, New IT Rules, OTT Regulations and CTN Act, 5G complications await Thakur as he takes over the reins from Prakash Javadekar

exchange4media Staff Jul 8, 2021 8:18 AM

The company plans to spend Rs 200-250 crore on satellite rights acquisition

Sonam Saini & Javed Farooqui Jun 15, 2021 8:57 AM

More than 500 digital news publishers and OTT platforms had furnished the requisite information under Rule 18 of the Information Technology Rules, 2021

Tasmayee Laha Roy Jun 14, 2021 9:20 AM

MIB addresses digital news publishers, publishers of online curated content and association of digital media publishers in the order

Tasmayee Laha Roy Jun 11, 2021 8:32 PM

For OTT platforms, the festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter

Javed Farooqui Jun 10, 2021 8:48 AM

Experts who weighed in on the matter opine that losses won't be only on the OTT side

Tasmayee Laha Roy Jun 3, 2021 8:32 AM

The primary issue at the moment, however, is the confusion around the new IT Rules and whether news should fall under them at all

Tasmayee Laha Roy Jun 1, 2021 8:18 AM

For gaming and entertainment, the number of transactions made at night increased by 34% while the number of transactions made during the day decreased by 11% in 2020 vs. 2019

exchange4media Staff Apr 20, 2021 2:05 PM

For this series, 4 powerful brands join forces to narrate a unique tale of new beginnings and inspiration when it comes to travel in India

exchange4media Staff Apr 16, 2021 12:28 PM

TorcAI’s advanced platform brings in a fresh approach to enhance ROI by combining transparency with control, says Rohit Verma, CEO of TorcAI Digital

exchange4media Staff Apr 7, 2021 3:26 PM

The rules also mandate that OTT platforms carry ratings such as U (universal) or A (adult)

exchange4media Staff Feb 24, 2021 12:14 PM

Viewers will get to enjoy some of the top-class titles on the streaming platform, ranging in genres like adventure, thriller, sports, lifestyle, history, wildlife and much more

exchange4media Staff Feb 12, 2021 3:56 PM

The report titled 'OTT Queens – The new oomph brigade' covered 50 leading actresses on multiple OTT platforms and other video platforms

exchange4media Staff Jan 6, 2021 2:38 PM

This partnership is the twelfth investment from Stride Ventures’ maiden fund, marking its foray in the digital media and entertainment space

exchange4media Staff Jan 6, 2021 12:38 PM

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year

Javed Farooqui Jan 4, 2021 8:30 AM

Conceptualized by Anil Anand & Harkirat, this is the country’s first-ever prison break story with women in the lead

exchange4media Staff Dec 30, 2020 4:28 PM

GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans ahead

Javed Farooqui Dec 28, 2020 9:21 AM

Nominations are invited for best shows, platforms and content creators of 2020 across languages

exchange4media Staff Dec 23, 2020 9:05 AM

The biggest incentive for marketers to be on these platforms is growing access and reach. In October, 30 million adults tuned into audio OTT against 23.3 million users in September

Tasmayee Laha Roy Dec 17, 2020 8:19 AM

This first ever deal will let viewers receive exciting dramas selected for the Lionsgate Play platform, spanning science fiction, period and contemporary genres

exchange4media Staff Dec 11, 2020 1:07 PM